Abstract Title

Cotton and the Athleisure Market: How are Brands Incorporating Cotton into their Athleisure lines?

Abstract

A trend that is being seen nationally is the shift of athletic clothing being used for casual everyday clothing. Athletic clothing now has a whole new purpose and being active and athletic doesn’t have to be a reason to purchase this trend. The athleisure wear trend is unbiased and anyone, athletic or not, can take part in this comfortable, sporty, trend. Brands are seeing that through the demand of athleisure wear, the demand for cotton is not as high because of the use of synthetic fibers for athleisure wear. This study will be digging deeper into the bigger question of are companies doing more to include cotton in their athleisure wear, and if so, what are they doing. The study will be researching brands and their athleisure wear collection to see what brands are incorporating cotton into their lines to keep the cotton industry competitive. This study will also benefit from researching what consumers are saying in ratings and critiques of these athleisure apparel items and seeing if these new cotton technological advancements are comparable to the technology of synthetic fibers. We expect this research to show that leading athletic apparel brands are incorporating cotton into their athleisure lines. The intensity of the athleisure competition among brands will increase with the inclusion of cotton in their athletic lines. Overall, this study expects to increase the demand of cotton within the industry and will help individual brands to thrive in the athleisure market.

Modified Abstract

A trend that is being seen nationally is the shift of athletic clothing being used for casual everyday clothing. The athleisure wear trend is unbiased and anyone, athletic or not, can take part in this comfortable, sporty, trend. This study will be digging deeper into the bigger question of are companies doing more to include cotton in their athleisure wear, and if so, what are they doing. The study will be researching brands and their athleisure wear collection to see what brands are incorporating cotton into their lines to keep the cotton industry competitive. Overall, this study expects to increase the demand of cotton within the industry and will help individual brands to thrive in the athleisure market.

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Jewon

Lyu

Presentation Format

Poster

Start Date

April 2019

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Apr 9th, 1:00 PM

Cotton and the Athleisure Market: How are Brands Incorporating Cotton into their Athleisure lines?

A trend that is being seen nationally is the shift of athletic clothing being used for casual everyday clothing. Athletic clothing now has a whole new purpose and being active and athletic doesn’t have to be a reason to purchase this trend. The athleisure wear trend is unbiased and anyone, athletic or not, can take part in this comfortable, sporty, trend. Brands are seeing that through the demand of athleisure wear, the demand for cotton is not as high because of the use of synthetic fibers for athleisure wear. This study will be digging deeper into the bigger question of are companies doing more to include cotton in their athleisure wear, and if so, what are they doing. The study will be researching brands and their athleisure wear collection to see what brands are incorporating cotton into their lines to keep the cotton industry competitive. This study will also benefit from researching what consumers are saying in ratings and critiques of these athleisure apparel items and seeing if these new cotton technological advancements are comparable to the technology of synthetic fibers. We expect this research to show that leading athletic apparel brands are incorporating cotton into their athleisure lines. The intensity of the athleisure competition among brands will increase with the inclusion of cotton in their athletic lines. Overall, this study expects to increase the demand of cotton within the industry and will help individual brands to thrive in the athleisure market.