Abstract Title

[MERCH] Consumer Disposal Habits

Abstract

With the rapid growth and demand of fast fashion apparel, textile waste has increased tremendously. Fast fashion encourages high consumer consumption habits and cheap clothing has a shorter life cycle, leading to more textile waste. Materialistic consumers purchase large amounts of apparel with a lack of knowledge of textile recycling. This study will investigate the relationship between fast fashion consumers shopping behavior and disposal practices. Content analysis of social media marketing and promotions, fast fashion retailers, H&M, Forever 21, and Zara will give insight into consumer knowledge of textile disposal habits. Reviewing campaigns from said fast fashion retailers will be utilized for analysis of the target customer. In addition to the content analysis, the study will use a quantitative survey method consisting of questions pertaining to the knowledge of fast fashion shopping behaviors and textile disposal practices. Findings from this study will show that the more consumers shop at fast fashion retailers, the less likely they are to recycle their purchases. Furthermore, the survey and content analysis will demonstrate the lack of education of recycling services and processes from fast fashion retailers. If consumers frequently shop at fast fashion retailers then they are less likely to recycle their clothing. Overall, this study aims to find a connection between frequent fast fashion consumers and unknowledgeable textile recycling habits, while looking to improve fast fashion retailers educating consumers about textile recycling programs and ways to combat textile waste.

Modified Abstract

Fast fashion encourages high consumer consumption habits and cheap clothing has a shorter life cycle, leading to more textile waste. This study will investigate the relationship between fast fashion consumers shopping behavior and disposal practices. Content analysis of social media marketing will give insight into consumer knowledge of textile disposal habits. The study will use a quantitative survey method consisting of questions pertaining to the knowledge of shopping behaviors and textile disposal practices. Findings from this study will show that if consumers frequently shop at fast fashion retailers, they are less likely to recycle their clothing. This study aims to find a connection between frequent fast fashion consumers and unknowledgeable textile recycling habits, while looking to improve educating consumers about textile recycling programs.

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Jewon

Lyu

Presentation Format

Poster

Start Date

April 2019

Research Area

Fashion Business | Sales and Merchandising

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Apr 9th, 1:00 PM

[MERCH] Consumer Disposal Habits

With the rapid growth and demand of fast fashion apparel, textile waste has increased tremendously. Fast fashion encourages high consumer consumption habits and cheap clothing has a shorter life cycle, leading to more textile waste. Materialistic consumers purchase large amounts of apparel with a lack of knowledge of textile recycling. This study will investigate the relationship between fast fashion consumers shopping behavior and disposal practices. Content analysis of social media marketing and promotions, fast fashion retailers, H&M, Forever 21, and Zara will give insight into consumer knowledge of textile disposal habits. Reviewing campaigns from said fast fashion retailers will be utilized for analysis of the target customer. In addition to the content analysis, the study will use a quantitative survey method consisting of questions pertaining to the knowledge of fast fashion shopping behaviors and textile disposal practices. Findings from this study will show that the more consumers shop at fast fashion retailers, the less likely they are to recycle their purchases. Furthermore, the survey and content analysis will demonstrate the lack of education of recycling services and processes from fast fashion retailers. If consumers frequently shop at fast fashion retailers then they are less likely to recycle their clothing. Overall, this study aims to find a connection between frequent fast fashion consumers and unknowledgeable textile recycling habits, while looking to improve fast fashion retailers educating consumers about textile recycling programs and ways to combat textile waste.