Abstract

MERCH

This project aimed to study consumer attitudes towards GM cotton used in their apparel. This study was conducted in three parts. The first part consisted of literary research. The second was based on data collection and research from consumers through various internet platforms. The third part of our research consisted of a survey meant to determine consumer attitudes towards GM cotton and possibly determine reasoning for these attitudes. We found that consumers tend to have a negative view on GM cotton when they consider the politics surrounding it. People are also quite concerned with the safety of GMOs in general. The survey results were interesting because it showed an overwhelmingly neutral attitude towards GM cotton and a general lack of knowledge which somewhat contradicted the comments we found which were more so negative. There were several differences between the survey and comments. However, we were still able to make a few connections to hypothesize the majority of people’s attitudes towards GM cotton. We found that the majority of consumers knew very little about GM cotton. We believe that the knowledge of the consumer must be changed in order to create an overall more positive attitude towards GM cotton.

Modified Abstract

MERCH

This project aimed to study consumer attitudes towards GM cotton used in their apparel. This study was conducted in three parts. The first part consisted of literary research. The second was based on data collection and research from consumers through various internet platforms. The third part of our research consisted of a survey meant to determine consumer attitudes towards GM cotton and possibly determine reasoning for these attitudes.

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Mourad

Krifa

Presentation Format

Poster

Start Date

April 2019

Research Area

Fashion Business

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Apr 9th, 1:00 PM

Natural High-Tech: Engineering Natural Fibers

MERCH

This project aimed to study consumer attitudes towards GM cotton used in their apparel. This study was conducted in three parts. The first part consisted of literary research. The second was based on data collection and research from consumers through various internet platforms. The third part of our research consisted of a survey meant to determine consumer attitudes towards GM cotton and possibly determine reasoning for these attitudes. We found that consumers tend to have a negative view on GM cotton when they consider the politics surrounding it. People are also quite concerned with the safety of GMOs in general. The survey results were interesting because it showed an overwhelmingly neutral attitude towards GM cotton and a general lack of knowledge which somewhat contradicted the comments we found which were more so negative. There were several differences between the survey and comments. However, we were still able to make a few connections to hypothesize the majority of people’s attitudes towards GM cotton. We found that the majority of consumers knew very little about GM cotton. We believe that the knowledge of the consumer must be changed in order to create an overall more positive attitude towards GM cotton.