Abstract

MERCH

For this project, we studied consumer prefernces between cotton and synthetic fibers. We studied this topic by using consumer comments from social media platforms, blogs, etc. We also used exploratory research to better understand what consumers want. We found that consumers prefer cotton over synthetic fibers but majority of consumers don’t have a preference.

Modified Abstract

MERCH

For this project, we studied consumer prefernces between cotton and synthetic fibers. We studied this topic by using consumer comments from social media platforms, blogs, etc. We also used exploratory research to better understand what consumers want. We found that consumers prefer cotton over synthetic fibers but majority of consumers don’t have a preference.

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Mourad

Krifa

Presentation Format

Poster

Start Date

April 2019

Research Area

Fashion Business

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Apr 9th, 1:00 PM

Consumer Preference in the Fashion Industry: Inter-Fiber Competition

MERCH

For this project, we studied consumer prefernces between cotton and synthetic fibers. We studied this topic by using consumer comments from social media platforms, blogs, etc. We also used exploratory research to better understand what consumers want. We found that consumers prefer cotton over synthetic fibers but majority of consumers don’t have a preference.