Abstract

MERCH

Shifting consumers’ perception of cotton textiles from wary to supportive is critical to the livelihood of the cotton industry. Water conservation presents the opportunity for these environmentally conscious changes to transpire. The fashion industry can be redeemed both environmentally and socially.

Modified Abstract

MERCH

The fashion industry can be redeemed both environmentally and socially by shifting consumers’ perception of cotton textiles and water conservation

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Mourad

Krifa

Presentation Format

Poster

Start Date

April 2019

Research Area

Fashion Business

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Apr 9th, 1:00 PM

Fashion & Natural Resources: Water Usage

MERCH

Shifting consumers’ perception of cotton textiles from wary to supportive is critical to the livelihood of the cotton industry. Water conservation presents the opportunity for these environmentally conscious changes to transpire. The fashion industry can be redeemed both environmentally and socially.