Abstract Title

Quantitative Assessment of Consumer Resonance With Respect to Responsibly-Sourced Cotton Initiatives

Abstract

MERCH

This research focuses on examining consumers awareness, perception, and resonance towards responsibly-sourced cotton initiatives across the demographic scope of fashion consumers.

After relevant exploratory literature research, content analysis of online articles relating to sustainable sourcing was conducted, and a subsequent online survey administered.

The data were then analyzed, giving rise to several conclusions. Consumers have moderate awareness of responsibly-sourced cotton initiatives, and this awareness correlates with a positive notion of trust. Additionally, consumers are most sensitive to quality, price, and environmental impact (in that order). Lastly, there exist surprisingly few differences in priority and likelihood of purchasing between younger and older generational cohorts.

Modified Abstract

MERCH

This research focuses on examining consumers awareness, perception, and resonance towards responsibly-sourced cotton initiatives across the demographic scope of fashion consumers.

After relevant exploratory literature research, content analysis of online articles relating to sustainable sourcing was conducted, and a subsequent online survey administered.

The data were then analyzed, giving rise to several conclusions. Consumers have moderate awareness of responsibly-sourced cotton initiatives, and this awareness correlates with a positive notion of trust. Additionally, consumers are most sensitive to quality, price, and environmental impact (in that order). Lastly, there exist surprisingly few differences in priority and likelihood of purchasing between younger and older generational cohorts.

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Mourad

Krifa

Presentation Format

Poster

Start Date

April 2019

Research Area

Fashion Business

This document is currently not available here.

Share

COinS
 
Apr 9th, 1:00 PM

Quantitative Assessment of Consumer Resonance With Respect to Responsibly-Sourced Cotton Initiatives

MERCH

This research focuses on examining consumers awareness, perception, and resonance towards responsibly-sourced cotton initiatives across the demographic scope of fashion consumers.

After relevant exploratory literature research, content analysis of online articles relating to sustainable sourcing was conducted, and a subsequent online survey administered.

The data were then analyzed, giving rise to several conclusions. Consumers have moderate awareness of responsibly-sourced cotton initiatives, and this awareness correlates with a positive notion of trust. Additionally, consumers are most sensitive to quality, price, and environmental impact (in that order). Lastly, there exist surprisingly few differences in priority and likelihood of purchasing between younger and older generational cohorts.