Abstract Title

Cotton, Consumer Disposal Habits

Abstract

Merch,

Today, wastefulness and excess consumptions are integrated in our way of life. Our reliance on disregard for the rest of a garment’s life have created great damage to developing countries and the environment. While many companies in the fashion industry are striving to change these habits, it is the average consumer’s choices that will alter this pattern of destruction. fast fashion and Our research focused on learning what these consumers believe currently, and how through education, we can redirect this path of improvidence. Through our collection and research of consumer reviews and survey results we learned that overall, consumers reacted well to the idea of reusing clothes, while popularity of reselling or donating clothes was half and half. Consumers also felt that they are uneducated about the afterlife of their clothes. An average of only 11.7% felt they knew a great deal about the afterlife of their fabric goods.

Modified Abstract

Today, wastefulness and excess consumptions are integrated in our way of life. Our reliance on disregard for the rest of a garment’s life have created great damage to developing countries and the environment. While many companies in the fashion industry are striving to change these habits, it is the average consumer’s choices that will alter this pattern of destruction.

Research Category

Art/Fashion

Author Information

Cara VaccarielloFollow

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Mourad

Krifa

Start Date

April 2019

Research Area

Fashion Business

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Apr 9th, 1:00 PM

Cotton, Consumer Disposal Habits

Merch,

Today, wastefulness and excess consumptions are integrated in our way of life. Our reliance on disregard for the rest of a garment’s life have created great damage to developing countries and the environment. While many companies in the fashion industry are striving to change these habits, it is the average consumer’s choices that will alter this pattern of destruction. fast fashion and Our research focused on learning what these consumers believe currently, and how through education, we can redirect this path of improvidence. Through our collection and research of consumer reviews and survey results we learned that overall, consumers reacted well to the idea of reusing clothes, while popularity of reselling or donating clothes was half and half. Consumers also felt that they are uneducated about the afterlife of their clothes. An average of only 11.7% felt they knew a great deal about the afterlife of their fabric goods.