Abstract Title

Sustainability and Laundering in the Consumer Use Phase of the Apparel Life Cycle

Abstract

MERCH

According to recent life cycle assessment data, the consumer use phase has significant harmful effects on the environment, and there is a critical need to assess consumers’ awareness and current perceptions of their role in the apparel life cycle. In this study, we used the content analysis method and a survey to determine consumers’ awareness of various topics such as laundering and drying practices, microplastics, and sustainable detergent alternatives. After reviewing the data, we concluded that consumers are becoming increasingly aware of how various aspects of the laundering process affect the environment and some have even adopted more sustainable habits, though their reasons are not necessarily because of environmental conservation.

Modified Abstract

The laundering process and its negative effects on the environment is still a relatively new topic, and there is a critical need to assess consumers’ awareness and current perceptions of their role in the apparel life cycle. In this study, we used the content analysis method and a survey to determine consumers’ awareness of various laundering topics. After reviewing the data, we concluded that consumers are becoming increasingly aware of how various aspects of the laundering process affect the environment and some have even adopted more sustainable habits, though their reasons are not necessarily because of environmental conservation.

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Mourad

Krifa

Presentation Format

Poster

Start Date

April 2019

Research Area

Fashion Business

This document is currently not available here.

Share

COinS
 
Apr 9th, 1:00 PM

Sustainability and Laundering in the Consumer Use Phase of the Apparel Life Cycle

MERCH

According to recent life cycle assessment data, the consumer use phase has significant harmful effects on the environment, and there is a critical need to assess consumers’ awareness and current perceptions of their role in the apparel life cycle. In this study, we used the content analysis method and a survey to determine consumers’ awareness of various topics such as laundering and drying practices, microplastics, and sustainable detergent alternatives. After reviewing the data, we concluded that consumers are becoming increasingly aware of how various aspects of the laundering process affect the environment and some have even adopted more sustainable habits, though their reasons are not necessarily because of environmental conservation.