Abstract

MERCH

Throughout our extensive research, we studied consumer perceptions of sustainable cotton apparel to better understand their level of awareness and their purchasing decisions. We found our information from literature research as well as conducting our own survey to gauge consumer perceptions. Our findings show that they have an awareness, but not extensive knowledge on the subject and they favor certain aspects of sustainable apparel over others.

Modified Abstract

MERCH

Throughout our extensive research, we studied consumer perceptions of sustainable cotton apparel to better understand their level of awareness and their purchasing decisions. We found our information from literature research as well as conducting our own survey to gauge consumer perceptions. Our findings show that they have an awareness, but not extensive knowledge on the subject and they favor certain aspects of sustainable apparel over others.

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Mourad

Krifa

Presentation Format

Poster

Start Date

April 2019

Research Area

Fashion Business

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Apr 9th, 1:00 PM

Consumer Perception of Cotton Sustainability

MERCH

Throughout our extensive research, we studied consumer perceptions of sustainable cotton apparel to better understand their level of awareness and their purchasing decisions. We found our information from literature research as well as conducting our own survey to gauge consumer perceptions. Our findings show that they have an awareness, but not extensive knowledge on the subject and they favor certain aspects of sustainable apparel over others.