Abstract Title

Consumers Preferences in the Fashion Industry: Inter-Fiber Competition

Abstract

Throughout the 20th century, consumers have preferred cotton over any other synthetic fiber. Previously, cotton was the number one choice for apparel manufacturing, but recently synthetics have become increasingly popular.

Cotton’s ability to control moisture, insulate, and provide comfortability makes it a favorite over synthetics. It also holds a good reputation because it is natural and can be grown as an organic fiber. Previously, cotton was the fiber of choice for many consumers but now we need to research what fiber the newer generation prefers. It is important to know what fiber consumers are more drawn to in the 21st century so that manufacturers can make garments that fulfill the needs of the customers. Our goal is to analyze consumers’ perception of fabrics that contain cotton and synthetic fibers and interpret which one consumers more open to. To accomplish our goal, we will gather comments and reviews about what consumers feel are advantages and disadvantages of cotton and synthetic based on their own personal experiences, and their knowledge. As a result, we will have a better understanding of consumer preferences and why they may or may not prefer cotton over synthetics.

Modified Abstract

Throughout the 20th century, consumers have preferred cotton over any other synthetic fiber. Cotton’s ability to control moisture, and provide comfortability makes it a favorite over synthetics. Cotton was the fiber of choice for many consumers but now we need to research what fiber the newer generation prefers. Our goal is to analyze consumers’ perception of fabrics that contain cotton and synthetic fibers and interpret which one consumers more open to. To accomplish our goal, we will gather reviews about what consumers feel are advantages and disadvantages of cotton and synthetic based on their own personal experiences. As a result, we will have a better understanding of consumer preferences and why they may or may not prefer cotton over synthetics.

Research Category

Art/Fashion

Author Information

Chloe DuvallFollow

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Krifa Mourad

Presentation Format

Poster

Start Date

5-4-2018 1:00 PM

Research Area

Fashion Business

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Apr 5th, 1:00 PM

Consumers Preferences in the Fashion Industry: Inter-Fiber Competition

Throughout the 20th century, consumers have preferred cotton over any other synthetic fiber. Previously, cotton was the number one choice for apparel manufacturing, but recently synthetics have become increasingly popular.

Cotton’s ability to control moisture, insulate, and provide comfortability makes it a favorite over synthetics. It also holds a good reputation because it is natural and can be grown as an organic fiber. Previously, cotton was the fiber of choice for many consumers but now we need to research what fiber the newer generation prefers. It is important to know what fiber consumers are more drawn to in the 21st century so that manufacturers can make garments that fulfill the needs of the customers. Our goal is to analyze consumers’ perception of fabrics that contain cotton and synthetic fibers and interpret which one consumers more open to. To accomplish our goal, we will gather comments and reviews about what consumers feel are advantages and disadvantages of cotton and synthetic based on their own personal experiences, and their knowledge. As a result, we will have a better understanding of consumer preferences and why they may or may not prefer cotton over synthetics.