Abstract Title

Kent Retail White Space Opportunity: House of Anjali Apparel and Fitness

Abstract

Is fashion important to fitness participants? In recent years the trend of athletic wear as fashion called athleisure has become increasingly popular. There has also been an emphasis on health and fitness awareness. In a survey distributed to local Kent students and residents, we found that fitness is something that people are involved in quite regularly. Thirty-seven percent of respondents said they attended group fitness classes multiple times a week, twenty-three percent responded that they attend fitness classes at least once a week, and fifteen percent said they attended at least once a month. These findings suggest that people are working out consistently and often. In our survey we also asked respondents how important fashion is to them in fitness. A majority (sixty-two percent) said they care to some extent about fashion when working out. Twenty-six percent of respondents said they care a lot about fashion in relation to fitness. That means eighty-eight percent of respondents care in some degree what they wear and how they look while working out which shows that there is a market for fashionable athletic wear. Going back to the athleisure trend, we were also curious to see how often people wear their athletic wear outside of fitness activities. We asked how likely respondents were to wear athleisure in their daily lives outside of fitness. Thirty-one percent said they wear the trend in their everyday wardrobe. Fifty-three percent said they wear the trend in their daily lives at least part of the time.

Modified Abstract

Recently the trend of athletic wear as fashion called athleisure has become popular. In a survey distributed to local Kent students and residents, we found fitness is something people are involved in quite regularly. 75% of respondents said they attend a fitness class at least once a month with 37% responding that they attend multiple times a week suggesting that people are working out often. We asked respondents how important fashion is to fitness. A majority said they care to some extent about fashion when working out with 26% of respondents saying they care a lot. We surveyed to see how often people wear their athletic wear outside of fitness activities. 31% said they wear the trend in their everyday wardrobe. 53% said they wear the trend in their daily lives at least part of the time.

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Mr. Vincent Quevedo

Presentation Format

Oral

Start Date

5-4-2018 1:00 PM

Research Area

E-Commerce | Entrepreneurial and Small Business Operations | Fashion Business | Fashion Design

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Apr 5th, 1:00 PM

Kent Retail White Space Opportunity: House of Anjali Apparel and Fitness

Is fashion important to fitness participants? In recent years the trend of athletic wear as fashion called athleisure has become increasingly popular. There has also been an emphasis on health and fitness awareness. In a survey distributed to local Kent students and residents, we found that fitness is something that people are involved in quite regularly. Thirty-seven percent of respondents said they attended group fitness classes multiple times a week, twenty-three percent responded that they attend fitness classes at least once a week, and fifteen percent said they attended at least once a month. These findings suggest that people are working out consistently and often. In our survey we also asked respondents how important fashion is to them in fitness. A majority (sixty-two percent) said they care to some extent about fashion when working out. Twenty-six percent of respondents said they care a lot about fashion in relation to fitness. That means eighty-eight percent of respondents care in some degree what they wear and how they look while working out which shows that there is a market for fashionable athletic wear. Going back to the athleisure trend, we were also curious to see how often people wear their athletic wear outside of fitness activities. We asked how likely respondents were to wear athleisure in their daily lives outside of fitness. Thirty-one percent said they wear the trend in their everyday wardrobe. Fifty-three percent said they wear the trend in their daily lives at least part of the time.