Abstract

For this case study our group found a missing niche within the market. Students, college town, young adults are beating the social norms. We came up with a business that uses street styled athleisure wear to create a unisex retail store.

PIECE X PEACE was formed from the idea of having an item of clothing and create a sense of equality or bond between males and females. Our clothing will be relaxed and comfortable for both genders to get a workout in, wear to work, or just to tackle daily life! Men will be able to maintain there gender and women can rock that same styles and silhouettes or even dress it up.

Modified Abstract

“To offer gender-neutral, multi-functional, high quality, timelessly designed fashion streetwear

brought to our customers at a reasonable price while leading the way for socially conscious

businesses…

“Bringing peace into the world one piece of clothing at a time.”

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Vincent Quevedo

Presentation Format

Oral

Start Date

5-4-2018 1:00 PM

Streaming Media

Research Area

Fashion Business

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Apr 5th, 1:00 PM

Fashion Case Study Trend Niche

For this case study our group found a missing niche within the market. Students, college town, young adults are beating the social norms. We came up with a business that uses street styled athleisure wear to create a unisex retail store.

PIECE X PEACE was formed from the idea of having an item of clothing and create a sense of equality or bond between males and females. Our clothing will be relaxed and comfortable for both genders to get a workout in, wear to work, or just to tackle daily life! Men will be able to maintain there gender and women can rock that same styles and silhouettes or even dress it up.