Abstract Title

Labeling is Out of Fashion: Technology Towards Sustainability in the Apparel Industry

Abstract

This project explores the approach of addressing sustainability on a global scale, by changing a small detail in the fashion industry. On every garment sold, hangtags and labels act as key communication tools between consumer and seller at point of purchase. Relating extensive product information, some of these minute pieces are mandated by law, others are attached for marketing and consumer convenience. Information relayed, ranges from the more concrete price and style numbers to the psychological aspects such as social concerns or ethics. All of this data is valuable, but fleeting as the tags and labels end up in landfills along with the 11 million tons of American textile waste. With 80 billion new garments being sold each year (Ross, 2015), the amount of materials and energy that go into making a static tag or label seems futile. Based on surveys given out and by experimenting with technology such as near field communication (NFC), this project discusses the potential of tackling the second most polluting industry in the world, by eliminating the traditional label. Improvements in supply chain management, consumer education, knockoff control and how they can contribute to increased sustainability are examined.

Modified Abstract

This project explores the approach of addressing sustainability on a global scale, by changing a small detail. On every garment sold, hangtags and labels act as key communication tools between consumer and seller at point of purchase. Relating extensive product information, some of these minute pieces are mandated by law, others are attached for marketing and consumer convenience. All of this data is valuable, but fleeting as the tags and labels end up in landfills along with the 11 million tons of American textile waste. Based on surveys given out experimenting with technology such as near field communication (NFC), this project discusses the potential of tackling the second most polluting industry in the world, by eliminating the traditional label.

Research Category

Art/Fashion

Primary Author's Major

Fashion Design

Mentor #1 Information

Ms. Noël Palomo-Lovinski

Presentation Format

Oral

Start Date

5-4-2018 1:00 PM

Research Area

Advertising and Promotion Management | Business Intelligence | Fashion Business | International Business | Marketing | Other Business | Sales and Merchandising | Technology and Innovation

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Apr 5th, 1:00 PM

Labeling is Out of Fashion: Technology Towards Sustainability in the Apparel Industry

This project explores the approach of addressing sustainability on a global scale, by changing a small detail in the fashion industry. On every garment sold, hangtags and labels act as key communication tools between consumer and seller at point of purchase. Relating extensive product information, some of these minute pieces are mandated by law, others are attached for marketing and consumer convenience. Information relayed, ranges from the more concrete price and style numbers to the psychological aspects such as social concerns or ethics. All of this data is valuable, but fleeting as the tags and labels end up in landfills along with the 11 million tons of American textile waste. With 80 billion new garments being sold each year (Ross, 2015), the amount of materials and energy that go into making a static tag or label seems futile. Based on surveys given out and by experimenting with technology such as near field communication (NFC), this project discusses the potential of tackling the second most polluting industry in the world, by eliminating the traditional label. Improvements in supply chain management, consumer education, knockoff control and how they can contribute to increased sustainability are examined.