Abstract Title

Consumer Perceptions on Sustainable Fabric Alternatives

Abstract

Utilizing pre-existing research regarding sustainable analyses of different fiber types within the fashion industry, industrial hemp has been proven to be the more sustainable choice compared to the industry’s current participation in a monoculture of cotton and polyester. Companies are aware of such facts but have not started to make the switch to sustainable fibers for production. In order to prove why a gradual shift towards sustainable practices would be beneficial, besides just its environmental implications, it seemed crucial to prove a consumer willingness and demand to purchase sustainable products. Through a Level 1 IRB approved research, consumer perceptions of sustainable practices, fabrics, and purchasing decisions were surveyed through Qualtrics. Participants of the research were anonymously surveyed on areas such as demographics, other purchasing habits, knowledge about fabrics, and their willingness to purchase a garment made from hemp if its performance and price were comparable to what is currently offered on the market. Preliminary findings show that consumers were willing to purchase sustainable products, specifically made from industrial hemp.

Modified Abstract

Utilizing pre-existing research regarding sustainable analyses of different fiber types within the fashion industry, industrial hemp has been proven to be the more sustainable choice compared to the industry’s current participation in a monoculture of cotton and polyester. Companies are aware of such facts but have not started to make the switch. In order to prove why a gradual shift towards sustainable practices would be beneficial, besides just its environmental implications, it seemed crucial to prove a consumer willingness and demand to purchase sustainable products. Through a Level 1 IRB approved research, consumer perceptions of sustainable practices, fabrics, and purchasing decisions were surveyed through Qualtrics. Participants were anonymously surveyed on areas such as demographics, purchasing habits, knowledge of fabrics, and their willingness to purchase a sustainable garment. Preliminary findings show that consumers were willing to purchase sustainable products, specifically made from industrial hemp.

Research Category

Art/Fashion

Author Information

Tahany HuertaFollow

Primary Author's Major

Fashion Design

Mentor #1 Information

Noël Palomo-Lovinski

Presentation Format

Poster

Start Date

5-4-2018 1:00 PM

Research Area

Behavioral Economics | Fashion Business | Fashion Design | Sustainability

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Apr 5th, 1:00 PM

Consumer Perceptions on Sustainable Fabric Alternatives

Utilizing pre-existing research regarding sustainable analyses of different fiber types within the fashion industry, industrial hemp has been proven to be the more sustainable choice compared to the industry’s current participation in a monoculture of cotton and polyester. Companies are aware of such facts but have not started to make the switch to sustainable fibers for production. In order to prove why a gradual shift towards sustainable practices would be beneficial, besides just its environmental implications, it seemed crucial to prove a consumer willingness and demand to purchase sustainable products. Through a Level 1 IRB approved research, consumer perceptions of sustainable practices, fabrics, and purchasing decisions were surveyed through Qualtrics. Participants of the research were anonymously surveyed on areas such as demographics, other purchasing habits, knowledge about fabrics, and their willingness to purchase a garment made from hemp if its performance and price were comparable to what is currently offered on the market. Preliminary findings show that consumers were willing to purchase sustainable products, specifically made from industrial hemp.