Abstract Title

Ethics Surrounding Sustainability: Do Consumers Believe that Apparel Companies will Uphold Sustainable Promises?

Abstract

In a consumer-driven market influenced by the media and unlimited access to the internet, consumers are now aware of the sustainable practices in apparel manufacturing. Consumers are demanding to know how their clothes can be ethically and responsibly made. They want to know how, where, and what their products are made of. In response, many companies have partnered with organic cotton initiatives such as Cotton LEADS, Textile Exchange, and Fair Trade, to begin a conversation about implementing more sustainable sourcing and production practices. This exposes the entire supply chain model to the consumer, creating true transparency with how companies value themselves and the products they are representing. This study plans to use a quantitative survey method to gather data on consumer trust of the public promises that companies make in their corporate social responsibility reports and then analyze it using descriptive statistics. To put into question, this study will explore the discrepancies between the companies and the consumer’s viewpoints towards their corporate social responsibility practices. The study is expecting our results to show that consumer trust is low in regard to the follow-through of companies’ promises to be more ethical and sustainable in their business practices. Overall, this study expects to investigate consumers’ responsiveness and provide insight on companies’ actions so as to improve their sustainable initiatives going forward.

Modified Abstract

In response to sustainability demands from consumers, apparel companies have partnered with organic cotton initiatives to begin a conversation about implementing sustainable sourcing and production practices. This study plans to use a quantitative survey method to gather data on consumer trust of the public promises that companies make in their corporate social responsibility reports and analyze it using descriptive statistics. To put into question, this study will explore the discrepancies between the companies and the consumer’s viewpoints towards their corporate social responsibility practices. The study is expecting our results to show consumer trust is low in regard to the follow-through of companies’ promises to be sustainable. Overall, this study investigates consumers’ responsiveness and provide insight on companies’ actions to improve their sustainable initiatives going forward.

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Jewon Lyu

Presentation Format

Poster

Start Date

5-4-2018 1:00 PM

Research Area

Behavioral Economics | Business Law, Public Responsibility, and Ethics | Fashion Business | Marketing | Sustainability

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Apr 5th, 1:00 PM

Ethics Surrounding Sustainability: Do Consumers Believe that Apparel Companies will Uphold Sustainable Promises?

In a consumer-driven market influenced by the media and unlimited access to the internet, consumers are now aware of the sustainable practices in apparel manufacturing. Consumers are demanding to know how their clothes can be ethically and responsibly made. They want to know how, where, and what their products are made of. In response, many companies have partnered with organic cotton initiatives such as Cotton LEADS, Textile Exchange, and Fair Trade, to begin a conversation about implementing more sustainable sourcing and production practices. This exposes the entire supply chain model to the consumer, creating true transparency with how companies value themselves and the products they are representing. This study plans to use a quantitative survey method to gather data on consumer trust of the public promises that companies make in their corporate social responsibility reports and then analyze it using descriptive statistics. To put into question, this study will explore the discrepancies between the companies and the consumer’s viewpoints towards their corporate social responsibility practices. The study is expecting our results to show that consumer trust is low in regard to the follow-through of companies’ promises to be more ethical and sustainable in their business practices. Overall, this study expects to investigate consumers’ responsiveness and provide insight on companies’ actions so as to improve their sustainable initiatives going forward.