Cotton, a natural fiber, has historically been a trusted, top choice material for consumers. Recently, worldwide cotton use has declined in favor of synthetic fibers. The research questions of this study will focus on what shifts in consumer fiber content preferences between cotton and synthetics have occurred in the past ten years. Differences in fiber production relating to sustainability may also influence consumer opinions. In recent times, the fashion industry has been under scrutiny for its lack of sustainability and large contributions to increasing global warming and negative environmental impacts. Clothing, especially in fast fashion production, uses a large amount of natural resources, adds to worldwide environmental problems. Consumer fiber content preference may be impacted by knowledge of their environmental impact. Exploratory research will consist of consumer surveys that will answer fiber content favorability with a variety of different factors, including price, material feel and wear and durability to understand why consumers might choose one material type over another. These surveys will also question consumer’s current fiber choices, and whether or not they have noticed a difference in their clothing purchased in recent years where synthetic fiber usage has been more prominent. By gathering direct consumer opinions, a better understanding of material usage shifts will be learned. The relationship of social media and fiber content will be examined by reviewing the potential variables that go into decision making to further understand the relationship between social media and fiber content preferences.