Abstract

The progressive acceptance of a more casual dress code alongside a widespread acceptance of health and fitness have led to the current hybrid of athletic and leisure apparel known as “athleisure.” From track pants and trainers to sporty dresses Forbes estimated the rise of the trend globally, with sales climbing from $197 billion in 2007 to over $350 billion by 2020. With majority of this product presumably being created from synthetic fibers, the rise of this industry as a reflection, has created a problem with the impact it’s had in accompanying the declining cost of cotton. The effects of declining cotton prices are leading to less cotton production affecting the supply of other industries whose products have a large impact on everyone’s life, without which the global community would struggle. In order to address these problems, research will be conducted on how cotton can create a sustainable partnership with the increasing athleisure market. The research result of which, will have a large impact by creating growth of cotton in the athleisure market, resulting in further sustainability.

Modified Abstract

The progressive acceptance of a more casual dress code alongside a widespread acceptance of health and fitness have led to the current hybrid known as “athleisure.” The rise of this trend has sales climbing to over $350 billion by 2020. With majority of this product presumably being created from synthetic fibers, the rise of this industry as a reflection, has created a problem with the impact it’s had in accompanying the declining cost of cotton. In order to address the associated problems, research will be conducted on how cotton can create a sustainable partnership with the increasing athleisure market. The research result of which, will have a large impact by creating growth of cotton in the athleisure market, resulting in further sustainability.

Research Category

Art/Fashion

Author Information

Josh FobairFollow

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Mourad Krifa

Presentation Format

Poster

Start Date

5-4-2018 1:00 PM

Research Area

Agronomy and Crop Sciences | Fashion Business | Marketing | Sustainability

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Apr 5th, 1:00 PM

The Fight for Cotton in the Athleisure Market

The progressive acceptance of a more casual dress code alongside a widespread acceptance of health and fitness have led to the current hybrid of athletic and leisure apparel known as “athleisure.” From track pants and trainers to sporty dresses Forbes estimated the rise of the trend globally, with sales climbing from $197 billion in 2007 to over $350 billion by 2020. With majority of this product presumably being created from synthetic fibers, the rise of this industry as a reflection, has created a problem with the impact it’s had in accompanying the declining cost of cotton. The effects of declining cotton prices are leading to less cotton production affecting the supply of other industries whose products have a large impact on everyone’s life, without which the global community would struggle. In order to address these problems, research will be conducted on how cotton can create a sustainable partnership with the increasing athleisure market. The research result of which, will have a large impact by creating growth of cotton in the athleisure market, resulting in further sustainability.