The Journal of SPORT


In recent years, social networking has taken on new levels of importance in our society. The impact of social networking has had a major effect on sport media because these sites allow 24/7 contact with athletes for fans and media. While there are many advantages to social media, this constant contact could lead to public relations issues for sports organization, in particular, for universities whose student-athletes may not realize the impact of their words on social media. The first instinct of many is to monitor the information being released via social media by their athletes, but the growing legal climate towards privacy elicits the need to monitor with caution. The purpose of this article is to examine university social media policies and regulation trends as they relate to new privacy regulations that limit the boundaries of monitoring in connection to student-athletes.