The Impact of Perceived Peer Behavior, Probable Detection and Punishment Severity on Student Cheating Behavior.

Publication Title

Marketing Education Review

Publication Date

Summer 2008

Document Type



behavior, business students, business teachers, cheating (education), contagion (social psychology), economics, emotional contagion, marketing -- study & teaching, peer pressure, plagarism -- psychological aspects, structural frames -- model, student ethics, cheating behavior, cheating deterrents, peer influence, plagiarism


Business Administration, Management, and Operations | Marketing | Other Business


A study was conducted among marketing students to assess perceptions of their own and others' plagiarism, likelihood of being caught, and appropriate sanctions for cheating. Students admitted to having plagiarized, though overwhelmingly they believed these activities were more common among classmates. Perceptions of peer behavior was positively related to cheating, while likelihood of being caught and punishment had a negative impact on cheating behavior involving paper writing; however, likelihood of being caught did not have an impact on cheating related to tests and homework. Prescriptions for marketing educators are provided addressing preventative policies/procedure, a culture of academic integrity, teaching techniques to reduce cheating, and sanctions that motivate students to be honest.