05/26/2022
The aim of this study was (a) to investigate the relationship between destination personality (DP), destination image (DI), self-congruity (SC), and behavioral intention (BI) in the context of golf tourism and (b) to examine the mediating roles of DI and SC in the relationship between DP and BI. We collected valid data about 519 golf tourists who visited Hainan, China in 2021. The results show that DP positively affected DI, DP positively affected BI, DP positively affected SC, SC positively affected BI, and DI positively affected BI. In addition, DI positively mediated the relationship between DP and BI, and SC positively mediated the relationship between DP and BI. The findings enrich the tourism literature, contribute to the exploration of golf tourism theory, and provide recommendations for golf tourism researchers and marketers. View Full-Text
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02/16/2022
Black women pursued graduate and professional school, post-degree options, and employment at a time when their economic future and livelihood were unknown. The novel Coronavirus (COVID-19) complicated what many Black women were already experiencing. Guided by critical race feminism, the purpose of our exploratory study was to highlight how and to what extent COVID exacerbated Black women’s economic trajectories via their financial obligations, financial support, and financial stability. We offer two implications for practice: disrupting systemic oppression/inequities and developing a critical awareness of Black women’s economic precarity.
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01/01/2008
The purpose of this study was to examine customers of an emerging spectator sport, Mixed Martial Arts (MMA). Whereas conventional sport spectator motivation research has typically examined motivations of spectators attending established team sports, this study is distinctive in that it applies motivation research to an individual sport rather than a team sport and to an emerging sport rather than a more established sport. The following ten motives were identified based on a review of the current literature: drama/eustress, escape, aesthetics, vicarious achievement, socializing, sport interest, national pride, economic factor, adoration, and violence. Participants attended a local amateur event, held in June 2006, in a mid-sized Midwestern city. Overall, sport interest and drama were the highest rated motives. There were gender differences in motives, with males indicating that sport interest, economic, and violence were significantly stronger motives. Two backward deletion linear regression analyses indicated that sport interest, vicarious achievement, and national pride were significant predictors of media consumption for males, while sport interest and drama were significant predictors of media consumption for females.
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01/01/2007
Administrators at NCAA Division I institutions have multiple sport programs to market, yet resource limitations challenge these administrators to identify efficient and equitable resource allocation strategies. Therefore, the purpose of this study was to determine how NCAA Division I marketing administrators allocate marketing resources to their various sport programs. Three norms of exchange: rationality, distributive justice, and power, are used as a conceptual framework, and primary marketing administrators at NCAA Division I institutions were surveyed. Results revealed past results and perceived scarcity of both monetary and non-monetary resources predicted allocation norms used to distribute marketing resources. Marketing administrators who agreed with distributive justice as a resource allocation norm were likely to allocate more monetary and non-monetary resources to women's sports. Administrators agreeing that power influenced marketing resource allocations were more likely to allocate both monetary resources and non-monetary resources to men's sports over women's sports.
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01/01/2008
This article chronicles the positive and negative consequences of televising interscholastic athletic events. The study further explores the extent and range of television coverage for each of the 51 state high school athletic associations within the United States through 26 collected responses (51.0%) from athletic association executive directors. Specifically, the questionnaire addressed or focused on (a) how extensive television coverage of state association sponsored regular seasons games (e.g., High School Game of the Week) were in their respective state and (b) whether or not states reached an agreement to broadcast championship games/events. Overall, this study suggests a great opportunity exists for those institutions and organizations interested in broadcasting high school sport but suggests schools recognize the need to responsibly managing those broadcasts because of the age group involved. Finally, this paper offers several topics related to television and high school sports we should consider studying more closely in the future.
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04/01/2004
Weese (2002) recently expressed concerns about the faculty job market in sport management. The purpose of the current article is to examine and discuss both the number of doctoral students being produced and the adequacy of their preparation for faculty positions. The authors surveyed doctoral-program faculty and reviewed advertised open positions to provide the basis for observations regarding current and future issues relative to this job market. Whereas the authors found that approximately 70 jobs are advertised each year in sport management, doctoral programs produce only about 15 graduates annually, suggesting that the numbers produced are clearly insufficient. When examining the adequacy of the students' preparation, the authors found research preparation is considered to be most important. Doctoral programs in sport management, however, also place high emphasis on teaching preparation.
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04/01/2005
The distribution of resources in intercollegiate athletics has been controversial for many years. Prior research indicated various stakeholders believed need-based distributions were fair and were more likely to be used. It was not clear, however, how the stakeholders determined need or which sports had the greatest needs. The results of the current study indicate that athletic administrators believe programs need more resources when they lack resources, have high program costs, or lack adequate resources to be competitively successful. Although these three reasons were each identified by all groups, Division I administrators cited competitive success more often, and Division III administrators cited high program costs more often. The current study also found that football was the sport believed to have the greatest needs at both the NCAA Division I and Division III levels, and men's sports were generally believed to have greater needs.
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01/01/1997
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01/01/2011
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11/01/2008
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