Abstract

The latest innovations in technology are changing every day. One of the largest growing fields is that of wearable technology. Roughly 20 percent of American adults say they use some sort of wearable technology. However, many Americans, while excited for the future of wearable technology, are not thrilled with the options available to them at this present time. While a majority of people who own wearables own items such as fitness trackers or smartwatches, there is more ground to be gained. Eyewear, such as VR headsets, is slowly trickling its way into everyday living. However, after being accepted by general public, there is still another hurdle wearable technology faces.

Wearable technology must be both informative and insightful. It is one thing for a piece of wearable technology to give the user information, such as their heartrate. What consumers want to see is how they should use that information. If a company truly wants their product to benefit their consumers, it needs to answer the questions they have. The largest market for wearable technology appears to be in the health and fitness sector. A significant portion of this is due to fitness trackers, but how could companies work to move their technology beyond the wrist?

In my research, I will be looking to see how companies can work to improve their existing technologies, while also expanding the scope of the information they provide. The focus will go beyond simple fitness trackers to show the ever-expanding future of wearable technology.

Modified Abstract

The latest innovations in technology are changing every day. One of the largest growing fields is that of wearable technology. Roughly 20 percent of American adults say they use some sort of wearable technology. However, many Americans, while excited for the future of wearable technology, are not thrilled with the options available to them at this present time. However, after being accepted by general public, there is still another hurdle wearable technology faces.

In my research, I will be looking to see how companies can work to improve their existing technologies, while also expanding the scope of the information they provide. The focus will go beyond simple fitness trackers to show the ever-expanding future of wearable technology.

Research Category

Art/Fashion

Author Information

Marissa MallyFollow

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Dr. Jewon Lyu

Presentation Format

Poster

Start Date

21-3-2017 1:00 PM

Research Area

Fashion Business

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Mar 21st, 1:00 PM

Wearable Technology - More than a FitBit

The latest innovations in technology are changing every day. One of the largest growing fields is that of wearable technology. Roughly 20 percent of American adults say they use some sort of wearable technology. However, many Americans, while excited for the future of wearable technology, are not thrilled with the options available to them at this present time. While a majority of people who own wearables own items such as fitness trackers or smartwatches, there is more ground to be gained. Eyewear, such as VR headsets, is slowly trickling its way into everyday living. However, after being accepted by general public, there is still another hurdle wearable technology faces.

Wearable technology must be both informative and insightful. It is one thing for a piece of wearable technology to give the user information, such as their heartrate. What consumers want to see is how they should use that information. If a company truly wants their product to benefit their consumers, it needs to answer the questions they have. The largest market for wearable technology appears to be in the health and fitness sector. A significant portion of this is due to fitness trackers, but how could companies work to move their technology beyond the wrist?

In my research, I will be looking to see how companies can work to improve their existing technologies, while also expanding the scope of the information they provide. The focus will go beyond simple fitness trackers to show the ever-expanding future of wearable technology.