Abstract Title

No Spin Zone: The Framing Effects of Bill O'Reilly

Abstract

Poverty is an ever increasing problem in the world today; more than 46 million people live in poverty in the United States (Meyers, p. 1). However, conservative opinion about poverty and those in poverty are consistently negative. The opinions of this group of people are understood to be framed by the media that they watch as well as the opinion leaders they follow (Iyengar & Hahn, p. 22). One of the most influential opinion leaders that help shape the views of its conservative viewership is Bill O’Reilly of the O’Reilly factor presented on Fox News. O’Reilly’s show is the most watched program on Fox News as well as the most watched cable television program in general, with 66% of its viewership belonging to the conservative party. This level of viewership highlights the important role O’Reilly plays in helping shape public opinion. In this paper I examined how Bill O’Reilly framed poverty on The O’Reilly Factor, the overall tone of these frames, and discuss how these frames could influence his viewers’ perceptions of people who live in poverty.

Modified Abstract

The conservative opinion about poverty and those in poverty seem to be consistently negative. The opinions of this group of people are understood to be framed by the media that they watch as well as the opinion leaders they follow. One of the most influential opinion leaders that help shape the views of its conservative viewership is Bill O’Reilly of the O’Reilly factor presented on Fox News. O’Reilly’s show is the most watched program on Fox News as well as the most watched cable television program in general. This level of viewership highlights the important role O’Reilly plays in helping shape public opinion. The overall tone O’Reilly places on these frames influence his viewers’ perceptions of people who live in poverty.

Research Category

English/Languages/Communication

Mentor #1 Information

Professor James Ponder

Presentation Format

Oral

Start Date

March 2016

Research Area

Critical and Cultural Studies | Mass Communication | Social Influence and Political Communication

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Mar 15th, 1:00 PM

No Spin Zone: The Framing Effects of Bill O'Reilly

Poverty is an ever increasing problem in the world today; more than 46 million people live in poverty in the United States (Meyers, p. 1). However, conservative opinion about poverty and those in poverty are consistently negative. The opinions of this group of people are understood to be framed by the media that they watch as well as the opinion leaders they follow (Iyengar & Hahn, p. 22). One of the most influential opinion leaders that help shape the views of its conservative viewership is Bill O’Reilly of the O’Reilly factor presented on Fox News. O’Reilly’s show is the most watched program on Fox News as well as the most watched cable television program in general, with 66% of its viewership belonging to the conservative party. This level of viewership highlights the important role O’Reilly plays in helping shape public opinion. In this paper I examined how Bill O’Reilly framed poverty on The O’Reilly Factor, the overall tone of these frames, and discuss how these frames could influence his viewers’ perceptions of people who live in poverty.