Abstract

As a project that started in the Product Development course, we were given the problem to identify a new product category to sale at the Fashion School Store that would retail under twenty five dollars. After researching the surrounding competition, analyzing the stores current assortment, and identifying the target customer a home goods line would be a probable addition. The first step was the creation of prototypes to be presented to the Fashion School’s curatorial team. The curatorial team gave us approval to go ahead with the pillows to test in the Fashion School Store. Further research directed us to develop eight pillows that surrounded the theme of home town pride while also utilizing the TechStyleLAB. The results of the new assortment included positive sales and feedback from consumers. Within the first three hours the line of pillows had a fifty percent sell-thru. The best sold pillow styles indicated which to go forward with. The conclusion was a successful line that resonated with the target customer and showed potential to make a profit. To make the pillows in a larger quantity, we sold the intellectual property of the designs to Kent State University. Since then, an additional thirty pillows have been re-ordered and produced by the Collaborative Fashion Production course.

Modified Abstract

As a project that started in the Product Development course, we were given the problem to identify a new product category to sale at the Fashion School Store that would retail under twenty five dollars. After intensive research, a home goods line would be probable. Prototypes were presented to the Fashion School’s curatorial team and approved. The pillows surrounded the theme of home town pride while also utilizing the TechStyleLAB. The results included positive sales and feedback from consumers. The best sold indicated which to go forward with. The conclusion was a successful line that resonated with the target customer. We sold the intellectual property to Kent State University. Since then, thirty pillows have been re-ordered and produced by the Collaborative Fashion Production course.

Research Category

Art/Fashion

Primary Author's Major

Fashion Merchandisinig

Mentor #1 Information

Ms. Marji Wachowiak

Presentation Format

Poster

Start Date

March 2016

headshot_dolch.JPG (391 kB)
Zoe Dolch

ZoeDolch.pdf (90 kB)

Research Area

Fashion Business

Share

COinS
 
Mar 15th, 1:00 PM

Development of New Product Category for the Fashion School Store Utilizing the TechStyleLAB

As a project that started in the Product Development course, we were given the problem to identify a new product category to sale at the Fashion School Store that would retail under twenty five dollars. After researching the surrounding competition, analyzing the stores current assortment, and identifying the target customer a home goods line would be a probable addition. The first step was the creation of prototypes to be presented to the Fashion School’s curatorial team. The curatorial team gave us approval to go ahead with the pillows to test in the Fashion School Store. Further research directed us to develop eight pillows that surrounded the theme of home town pride while also utilizing the TechStyleLAB. The results of the new assortment included positive sales and feedback from consumers. Within the first three hours the line of pillows had a fifty percent sell-thru. The best sold pillow styles indicated which to go forward with. The conclusion was a successful line that resonated with the target customer and showed potential to make a profit. To make the pillows in a larger quantity, we sold the intellectual property of the designs to Kent State University. Since then, an additional thirty pillows have been re-ordered and produced by the Collaborative Fashion Production course.