Sport Marketing Quarterly
sports management, professional sports, fans, televised sports
Business | Sports Management
Provides information on a study that examined the impact of positive and negative attitudes, as well as team quality, on television viewing intensions of professional sports fans. Methodology of the study; Results and discussion on the study.
Mahony, Daniel F. and Moorman, Anita M. (2000). The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games.. Sport Marketing Quarterly 9(3), 131-139. Retrieved from http://digitalcommons.kent.edu/flapubs/79