The Impact of Attitudes on the Behavioral Intentions of Sport Spectators
International Sports Journal
sports management, spectators, psychology
Business | Sports Management
The purpose of this study was to determine whether spectators prefer watching games featuring teams toward which they have a strong attitude, even if the attitude is negative. This hypothesis was based on research related to the Disposition Theory of Sport Spectatorship, the impact of sport team allegiances on self-esteem and public image, and the enjoyment of eustress among sport fans. The results indicated that spectators do prefer games featuring their favorite team, but they prefer games featuring the most disliked team only when that team is seen as a threat to the spectator's favorite team.
Mahony, Daniel F. and Howard, Dennis A. (1998). The Impact of Attitudes on the Behavioral Intentions of Sport Spectators. International Sports Journal 2(2), 96-110. Retrieved from http://digitalcommons.kent.edu/flapubs/77