Title

The Impact of Attitudes on the Behavioral Intentions of Sport Spectators

Publication Title

International Sports Journal

Publication Date

1998

Document Type

Article

Keywords

sports management, spectators, psychology

Disciplines

Business | Sports Management

Abstract

The purpose of this study was to determine whether spectators prefer watching games featuring teams toward which they have a strong attitude, even if the attitude is negative. This hypothesis was based on research related to the Disposition Theory of Sport Spectatorship, the impact of sport team allegiances on self-esteem and public image, and the enjoyment of eustress among sport fans. The results indicated that spectators do prefer games featuring their favorite team, but they prefer games featuring the most disliked team only when that team is seen as a threat to the spectator's favorite team.

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