Title

Development and Validation of a Measure of Sport Fans’ Specific Curiosity

Publication Title

Journal of Sport Management

Publication Date

11-2014

Document Type

Article

DOI

http://dx.doi.org/10.1123/JSM.2013-0198

Keywords

sport fans, sport marketing, measurement

Disciplines

Business | Sports Management

Abstract

While there is a relatively rich literature measuring curiosity outside of sport, there is little research on measuring sport fans’ curiosity. Based on Berlyne’s (1960) two dimensions of curiosity, the current research project aimed to develop a reliable and valid measurement scale for sport fans’ specific curiosity. Convenience samples of university students were used. Three studies were used to develop the 11-item Sport Fan Specific Curiosity Scale (SFSCS) was developed. Specifically, the SFSCS consisted of three factors: specific information (5 items), general information (3 items), and sport facility information (3 items). The SFSCS was found to be a reliable and valid scale to measure sport fans’ specific curiosity. The scale should be useful in predicting aspects of sport fan behavior for sport fans at various stages.

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