Development and Validation of a Measure of Sport Fans’ Specific Curiosity
Journal of Sport Management
sport fans, sport marketing, measurement
Business | Sports Management
While there is a relatively rich literature measuring curiosity outside of sport, there is little research on measuring sport fans’ curiosity. Based on Berlyne’s (1960) two dimensions of curiosity, the current research project aimed to develop a reliable and valid measurement scale for sport fans’ specific curiosity. Convenience samples of university students were used. Three studies were used to develop the 11-item Sport Fan Specific Curiosity Scale (SFSCS) was developed. Specifically, the SFSCS consisted of three factors: specific information (5 items), general information (3 items), and sport facility information (3 items). The SFSCS was found to be a reliable and valid scale to measure sport fans’ specific curiosity. The scale should be useful in predicting aspects of sport fan behavior for sport fans at various stages.
Park, Seong-Hee; Ha, Jae-Pil; and Mahony, Daniel F. (2014). Development and Validation of a Measure of Sport Fans’ Specific Curiosity. Journal of Sport Management 28(6), 621-632. doi: http://dx.doi.org/10.1123/JSM.2013-0198 Retrieved from http://digitalcommons.kent.edu/flapubs/76