Examining Athletic Donors at NCAA Division I Institutions.
International Sports Journal
sports management, sports finance, athletic donors, NCAA
Business | Sports Management
Deals with a study which assessed the motives of donors at National Collegiate Athletic Association Division I Institutions. Research on intercollegiate athletic fundraising; Motivations for donating; Methods; Results; Discussion; Conclusion.
Mahony, Daniel F.; Gladden, James M.; and Funk, Daniel C. (2003). Examining Athletic Donors at NCAA Division I Institutions.. International Sports Journal 7(1), 9-27. Retrieved from http://digitalcommons.kent.edu/flapubs/57