Title

The Role of Motivation and Media Involvement in Explaining Internet Dependency

Publication Title

Journal of Broadcasting & Electronic Media

Publication Date

2008

Document Type

Article

DOI

10.1080/08838150802205595

Keywords

motivation, media involvement, Internet dependency

Disciplines

Communication

Abstract

Links among demographics, motivation for using the Internet, cognitive and affective involvement, and Internet dependency were investigated. By integrating uses and gratifications theory and media dependency research, motivation was found to play a more important antecedent role in explaining Internet dependency than demographics, and cognitive and affective involvement mediated the relationship between motivation and Internet dependency. This finding supported the uses and gratifications argument that certain factors intervene in the media uses and effects process between motivation to communicate and outcomes of communication behavior such as media use.

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