The Role of Motivation and Media Involvement in Explaining Internet Dependency
Journal of Broadcasting & Electronic Media
motivation, media involvement, Internet dependency
Links among demographics, motivation for using the Internet, cognitive and affective involvement, and Internet dependency were investigated. By integrating uses and gratifications theory and media dependency research, motivation was found to play a more important antecedent role in explaining Internet dependency than demographics, and cognitive and affective involvement mediated the relationship between motivation and Internet dependency. This finding supported the uses and gratifications argument that certain factors intervene in the media uses and effects process between motivation to communicate and outcomes of communication behavior such as media use.
Sun, Shaojing; Rubin, Alan M.; and Haridakis, Paul M. (2008). The Role of Motivation and Media Involvement in Explaining Internet Dependency. Journal of Broadcasting & Electronic Media 52(3), 408-431. doi: 10.1080/08838150802205595 Retrieved from http://digitalcommons.kent.edu/commpubs/21