1. Open Access Kent State
  2. The Role of Motivation and Media Involvement in Explaining Internet Dependency
Author(s)
Abstract

Links among demographics, motivation for using the Internet, cognitive and affective involvement, and Internet dependency were investigated. By integrating uses and gratifications theory and media dependency research, motivation was found to play a more important antecedent role in explaining Internet dependency than demographics, and cognitive and affective involvement mediated the relationship between motivation and Internet dependency. This finding supported the uses and gratifications argument that certain factors intervene in the media uses and effects process between motivation to communicate and outcomes of communication behavior such as media use.
Format
Article
Identifier(s)
10.1080/08838150802205595
Publication Date
2008-01-01
Publication Title
Journal of Broadcasting & Electronic Media
Volume
52
Issue
3
First Page
408
Last Page
431
Keywords
Subject
Rights
https://rightsstatements.org/page/InC/1.0/
Community
School of Communication Studies
Permalink https://oaks.kent.edu/commpubs/21
Sun, S., Rubin, A., & Haridakis, P. (2008). The Role of Motivation and Media Involvement in Explaining Internet Dependency (1–). Journal of Broadcasting & Electronic Media. https://doi.org/10.1080/08838150802205595
Sun, Shaojing, Alan Rubin, and Paul Haridakis. 2008. “The Role of Motivation and Media Involvement in Explaining Internet Dependency”. Journal of Broadcasting & Electronic Media. https://doi.org/10.1080/08838150802205595.
Sun, Shaojing, et al. The Role of Motivation and Media Involvement in Explaining Internet Dependency. Journal of Broadcasting & Electronic Media, 1 Jan. 2008, https://doi.org/10.1080/08838150802205595.